An empty tree-lined sidewalk past brick buildings at dusk, streetlamps glowing

Dickson & Maple

Built From Tradition

Officially licensed apparel inspired by the places, people, stories and traditions that make every campus different.

There's more to a school than its logo.

Every campus
has a story.

The streets everyone remembers.
The places everyone meets.
The traditions passed down through generations.
The stories only the locals know.

That's where we start.

Dickson & Maple creates officially licensed apparel inspired by the history, traditions and character that make each school โ€” and the community around it โ€” unlike anywhere else.

Our Approach

We don't start with the logo.
We start with the story.

  • i.Before we design, we dig in.
  • ii.We learn the history. We find the old photographs.
  • iii.We walk the streets. We discover the traditions.
  • iv.We talk to the people who know them.

Because the best collegiate apparel shouldn't feel like a school logo dropped onto a shirt.

It should feel like it belongs there.

Built From Tradition

Three things we chase
on every campus.

Gothic stone-and-brick cloister archways receding down a campus walkway
01

Place

Campus landmarks, architecture, neighborhoods and the gathering places everyone knows.

An empty stadium lit under floodlights at night
02

Tradition

The rituals, sayings, rivalries and moments passed from one generation to the next.

A scattered stack of old black-and-white photographs on a table
03

Story

The forgotten details, local legends and pieces of history worth telling again.

Every design should have a reason to exist.

Dickson
Street
Maple
Street
Where the name came from

It started at
an intersection.

Dickson & Maple takes its name from two streets in Fayetteville, Arkansas โ€” a college town where traditions run deep and Saturdays mean something.

Every college town has its Dickson & Maple.

A corner. A street. A landmark. A tradition. A place that means almost nothing to an outsider โ€” and everything to someone who calls that school home.

Those are the stories we want to tell.

Coming 2027

Made to be kept.

Thoughtful design deserves thoughtful product.

We're building Dickson & Maple around quality fabrics, timeless silhouettes and details chosen to get better with age.

Not disposable souvenirs. The kind of things you bring home โ€” and keep coming back to.

  • Heavyweight, garment-dyed fabrics
  • Timeless, unhurried silhouettes
  • Details chosen to age well
A cream heavyweight tee neckline resting on warm wood in soft light Concept ยท Coming 2027

Field Notes

Field Notes is our collection of campus histories, traditions, local legends and the stories behind Dickson & Maple designs.

A field under a single stadium light at night
Traditions

Why they ring the bell.

Coming 2027
A brick corner building beside a traffic light at dusk
Places

The corner everybody knows.

Coming 2027
A bundle of old letters tied with twine beside a black-and-white photograph
Archives

The story behind a forgotten mark.

Coming 2027

The stories behind what we wear.

Something familiar is coming.

Dickson & Maple

Built From Tradition

Arriving 2027.